Canceled Harry Potter MMO Reportedly Sent Players Prizes

But the game was killed off because EA didn’t believe the franchise was sustainable.

Hogwarts Legacy

Today, Harry Potter is a multi-media franchise that has made billions of dollars, but that wasn’t always the case. In the early 2000s, the question still arose as to whether or not the books would find success as movies or if it was all just a passing fad.

At the time, EA owned the game rights to Harry Potter and was trying to make a Harry Potter MMO. But as is often the case with EA, the game was canceled before it even saw the light of day.

Related: Harry Potter: Wizards Unite Shutdown Proves No Game Can Do What Pokemon Go Did

In one interview with Twitch streamer The Real Brandalorian (via VGC), former EA Product Marketing Director Kim Salzer has revealed her favorite game that was never made. This game was a Harry Potter MMO that, among other things, would have sent real things to kids in the mail as part of the overall game loop.


“A big one for me, because I was so personally involved in it, and it’s a huge intellectual property that survived, it’s a massively multiplayer online game for Harry Potter,” Salzer said. “We did all the research, we built the beta, it was a combined offline/online experience where we sent stuff to kids, like prizes and ribbons and stuff like that.”

What sets this Harry Potter MMO apart isn’t just the physical prizes given to kids, but also the amount of direct research EA did to ensure these mechanics would be well received.

Unfortunately, it wasn’t meant to be. Not because of any failure on the part of the game or its developers, but because EA just didn’t think Harry Potter was going to be a big deal in the future.

“Thoroughly researched, very confident in the success of this. But it was killed off, for lack of a better term, because EA was going through changes at the time and they just didn’t know or believe enough that the intellectual property would have a lifespan of more than a year or two.

Jokes about EA. Even though the books ended in 2007, Harry Potter as a franchise lives on in both the movies and several video games. Although not all games were successful, and there is an argument to be made that JK Rowling would have been a problematic spokesperson for EA.

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